WASHINGTON — It's no secret that Super Bowl ads aim to capture the attention of viewers during one of the biggest events of the year, and Cetaphil didn't disappoint.
The skin care brand brought a sentimental touch to its Super Bowl ad this year. In its roughly 80-second ad spot, Cetaphil showcases how Taylor Swift's relationship with Kansas City Chiefs' tight end Travis Kelce has united fathers and daughters this football season.
The "Eras Tour" popstar has unlocked a new demographic for the NFL as many of her fans have tuned in to football games this season to catch a glimpse of the starlet in the Kelce suite. If she makes it in time on Sunday, the Super Bowl will be Swift's 13th Chiefs game — a lucky number for the star.
Cetaphil's ad spot, released days before the Super Bowl on Feb. 9, shows a father unable to bond with his daughter as he watches a football game. Despite his attempts, his daughter ignores him and heads to her room to put on some Cetaphil face cream.
She overhears the sports announcer say "There she is, the most famous fan of the game" in her room and heads downstairs to where her dad is watching the game. Seeing his daughter's interest peak, the father raises the volume.
As the ad continues, we see the father gifting his daughter a Chiefs-colored jersey with the number 13 — a number often associated with the starlet as it is her favorite number. The two head downstairs to tune in to a football game together, both wearing red jerseys with the numbers 13 and 89 on them.
The father daughter-duo also sport an array of friendship bracelets, an accessory that Swift's fanbase made popular during the "Eras Tour."
"This season, dads and daughters found a new way to connect," the ad shows at the end.
To make things even more sentimental, the ad discloses that the two people in the ad are a real father and daughter from New York.
Many of her fans applauded the skin care brand for its heartwarming Super Bowl commercial on X, formerly known as Twitter.
"Cetaphil’s super bowl commercial about the taylor swift effect is actually so sweet," one user wrote on X.
"Cetaphil’s branding team deserves huge credits for this," another user wrote.