HOUSTON — Amazon and Whole Foods Market announced that prices on produce will be discounted starting Wednesday.
The decision to cut prices comes in the middle of heightened competition amongst grocery stores and the need to change Whole Foods reputation for being too expensive.
About 500 products will be discounted; including greens, tomatoes and fruits. With the price cuts, customers are looking to save an average of 20 percent, according to the grocery chain.
Along with price reductions, Prime members will find double the number of exclusive weekly Prime member deals and deeper discounts. The grocery chain said over the next few months, customers can expect more than 300 Prime member deals on some of the season’s most popular items.
“The standards for how our products are sourced, grown and produced are powerful and set Whole Foods Market apart from the competition. We will continue to focus on both lowering prices and bringing customers the quality they trust and the innovative assortment they expect from our brand,” saod John Mackey, Whole Foods Market co-founder and CEO.
These price reductions will build on the hundreds of lower prices that have been introduced to customers since the Amazon and Whole Foods Market merge.
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