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Blue Cross Blue Shield of Texas celebrates their 90th Anniversary

In 1929, Dallas businessman, Justin Ford Kimball came up with the idea of "group hospitalization".

HOUSTON — In 1929, Dallas businessman, Justin Ford Kimball came up with the idea of "group hospitalization". Teachers could pay 50 cents a month in exchange for hospital coverage. Ninety years later, Kimball's plan has evolved into the Blue Cross Blue Shield we know today.

Paige McCoy Smith talked with Shara McClure about the company's 90th anniversary.

For more information, visit standingwithtexas.com  

Blue Cross and Blue Shield of Texas is committed to expanding access to comprehensive coverage that's available to all Texans regardless of their health status. Blue Cross is out in the community with their Think Blue program. Go to thinkbluetx.com for more details about events and opportunities near you. 

This content is sponsored by: Blue Cross Blue Shield of Texas