JJ Watt is releasing new shoes Wednesday at midnight.
These shoes are part of his colorway Reebok collection and they hold a special significance for the three-time NFL Defensive Player of the Year.
Watt said this shoe was designed with Navy SEALs in mind. In 2012, Watt attend a Memorial Day event and he said he got a chance to meet with widows of Navy SEALs who have now become lifelong friends. They have since introduced him to people within the Navy SEAL community.
To honor the community, Watt brought in a Navy SEAL to help him design his new shoes. He said he wanted to create something Navy SEALs will wear and be proud of.
In an Instagram post, Watt wrote that every pair purchased this holiday season, a pair of JJ's will be donated to the Navy SEAL Foundation.
"In addition, all of my personal proceeds from this shoe will go directly to The Navy SEAL Danny Dietz Foundation," he continued.
This pair is special. For so many reasons. For starters, for every pair purchased this holiday season, a pair of JJ’s will be donated to The Navy SEAL Foundation. In addition, all of my personal proceeds from this shoe will go to directly to The Navy SEAL Danny Dietz Foundation. In 2012 while attending a Memorial Day event, I met a group of Navy SEAL widows who have now become lifelong friends. They have since introduced me to many incredible people within the SEAL community and beyond. I wanted to create a shoe to honor that community and do it as authentically as possible. The best way I knew how to do that was to invite a Navy SEAL to work hand in hand with me on designing the shoe. If you watch the video, you’ll see all of the details and thought that went into creating this shoe. I am extremely excited about this shoe and I hope you’ll enjoy it just as much as I do. Thank you and all the best!! It will be available Tonight at midnight on Reebok.com
A post shared by JJ Watt (@jjwatt) on
The shoes can be purchased on Reebok.com.