HOUSTON – The Houston Rockets announced a multi-year partnership with ROKiT Phones that includes designating them as the team’s first jersey partner.

The ROKiT logo will be featured on all Rockets jerseys beginning with the current season.

Launched in August of this year as a subsidiary of ROK Brands, ROKiT is a challenger cell phone startup.

“We were patient in deciding on our inaugural jersey partner and are thrilled to select ROKiT, a company which shares our commitment to excellence both on and off the court,” said Rockets Chief Executive Officer Tad Brown. “We have high expectations heading into this season and look forward to introducing our fans to the quality products and high level of service that ROKiT offers.”

The ROKiT logo will appear on the front left shoulder of Rockets jerseys, opposite the Nike logo, for all games during the 2018-2019 season. All variations of Rockets jerseys will feature a white ROKiT logo on a red background.

“We are delighted to work with the Houston Rockets, one of the most successful and well-known sports teams in the world, in a deal that includes being their first-ever jersey partner,” commented ROKiT co-founder Jonathan Kendrick. “The Rockets’ community involvement sets a stellar example for their fans in Houston, across the country and around the world. In that commitment, we saw powerful synergy with our mission of improving the lifestyle of mankind. We are thrilled to initiate this long-term partnership.”

The partnership between the Rockets and ROKiT includes other elements:

  • ROKiT will partner with the team on various community outreach efforts throughout the season with a focus on programs for military veterans like Hoops for Troops, while looking to integrate their parent brand’s involvement with Vets to Vets.
  • The partnership also includes select ROK Drinks brands: three Toyota Center lounges will be re-branded as Bogart’s Lounge, ABK Beer Garden, and Bandero Tequila Terrace.

The Rockets retained Excel Sports Management as its sales agency for the ROKiT partnership and jersey patch program.