HOUSTON — FIFA’s World Cup will unite an entire continent and Houston is going to play a big part as one of 16 host cities.
Overnight, organizers dropped the new logo and some new information on the campaign to bring the world's game to Houston.
They anticipate this could be the biggest World Cup event ever because cities across U.S., Mexico, and Canada will all be hosting games.
As for the 2026 Houston host city logo, organizers tell us the logo is unique and meant to highlight our city's 'innovative, diverse, and authentic spirit.' All of this is part of FIFA's new campaign, 'We are 26.'
"This will be a big event with three countries, 16 cities, 48 teams, 104 matches. It has expanded," Harris County Sports Authority CEO Janis Burke said. "I think people wanted to give every city a chance to be a part of it, have their own color pallet, which is this blue color which I'm very excited about."
And the countdown is on! In three years, Houston will host possibly six matches at NRG Stadium. In addition to drawing in millions of visitors, the matches are also projected to bring in more than $1 billion for the area.
It's the latest high-profile event for Houston. We just had Final Four and we've got the NCAA College Football National Championship next year.
As for the World Cup logo, keep your eyes peeled. You'll be seeing it on sidewalks and billboards throughout downtown starting soon.
Janis Burke, from the Houston Sports Authority, stopped by Thursday morning to talk about Houston's role in the World Cup with the KHOU 11 Morning News Team.