MINNEAPOLIS, Minn. – This week Target unveiled its plans to jump into the free, fast shipping landscape for the holiday shopping season, offering free two-day shipping beginning Nov. 1 through Dec. 22, with no minimum purchase or membership required.

The announcement comes after Target made same-day delivery available nationwide, launching its Shipt service, along with drive up service expanding to nearly 1,000 stores.

Target spokesperson Eddie Baeb told KARE 11 Target is able to compete in the two-day shipping space by using stores as fulfillment centers, with the company shipping from 1,400 of its 1,800 stores nationwide.

“Amazon has trained us as consumers to expect receiving our purchases within two days, they are really working on the 'or less' end of that equation now, said Kim Sovell, University of St. Thomas adjunct marketing professor. “So, to be in this space, Target needs to meet that expectation. What they are going to show consumers, this is a possibility not only through the holiday season but beyond the holiday season.”

To stay in the game, other major retailers are also racing towards fast free shipping, what Sovell sees as the new standard. She said Target and Walmart are also working on making returns as fast and easy as the original shipment.

“I test all of these waters, Best Buy, Walmart, Target, there are differences,” said Sovell. “I look at this as the quest for retailers right now is to make this as easy as possible for consumers to remove all of the hurdles from your shopping list to wrapped gifts under the tree.”

Learn more about Target’s free two-day holiday shipping in the company's announcement here.