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Son with special needs inspired rapper Trae tha Truth’s Cubby Love Bear invention

The Cubby Love bear closest to Trae tha Truth’s heart targets non-verbal children.

HOUSTON — Trae Tha Truth, known for his music and work in the community, is part of a company selling a bear inspired by the rapper’s 16-year-old son.

“I feel this is going to be a creative way (to) help millions of kids, man,” Trae tha Truth said.

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He owns 50 percent of the company behind Cubby Love Bears. They are stuffed animals and more.

“This specific bear here is made on behalf of my son D’Nico,” he said.

The rapper’s son is unique, talented and in his special needs class at school. D’Nico’s dad saw staff struggling to help a girl without arms use a tablet, so Trae and a business partner created teddy bears to do it for her and others.

The company now makes seven different bears. Some teach English. Others teach Spanish.

However, the one closest to Trae’s heart targets non-verbal children.

“They can press something and can say he’s hungry,” the rapper said. “He’ll know exactly what to touch. It’s a struggle when you don’t necessarily know what they’re trying to say, and it’s frustrating for the child when you don’t get what they’re trying to say. So we found a way we can.”

Getting his own son to a place where he helps Trae at charity giveaways had its struggles. The rapper hopes, though, his creation helps other parents bear down better.


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