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Economic study: Super Bowl LI had $347M net impact on Houston

HOUSTON – Discovery Green usually sees 1.3 million visitors in a year. The city hit that number in nine days during Super Bowl LI earlier this year.

HOUSTON – Discovery Green usually sees 1.3 million visitors in a year. The city hit that number in nine days during Super Bowl LI earlier this year.

Houston's Super Bowl Host Committee announced the result of their economic impact study Thursday morning. Houston's net impact for the Super Bowl was $347 million.

Approximately 150,000 out of town visitors came to Houston to enjoy the week's festivities. And those people liked what they saw.

Visit Houston says they are seeing increased interest in conventions and groups wanting to come to Houston to host their events.

They say Houston's affordability was huge during the Super Bowl, and that made all the difference.

"And that is what we were all about,” Ric Campo, board chairman of the host committee, said.

Houston has already submitted its bid to host another Super Bowl as early as 2024. Visit Houston officials say they met with NFL Commissioner Roger Goodell a few weeks back at the NFL Draft. They say Goodell loved Houston and that if he had his way he'd bring it back here sooner rather than later.

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