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Lake Street small business owner gears up for another holiday season during the pandemic

During the pandemic, and following the murder of George Floyd, the owners of Corazon say the community surrounding the shop helped the small business survive.

MINNEAPOLIS — One by one, Susan Zdon greets customers at her Lake Street shop.

"We have a Minnesota section, local artists," she says. 

Susan first started her business in 2005. "It's a real symbiotic relationship that has had a special place in people's lives."

For Zdon, Corazon is a life-long dream. 

“It means 'heart' in Spanish and really comes from mom's time in Argentina when she was growing up," said Max Zdon, who also works at the shop. 

Susan started out with a shop in Downtown Minneapolis, before moving the business to it’s current location - working alongside her son, Max.

During the pandemic and following the murder of George Floyd, Susan says the community surrounding her shop helped the small business get through hard times.

“During the protests, the community saved our store, they came by and stopped the looters from breaking in," she said.

Now, they’re working to elevate BIPOC businesses and products with the Red Shelf Project.

"My mom really put the work in with Jayda Pounds. She basically sets up pop-up shops with Black creators," said Max.

Susan now credits their online store with helping them stay afloat during the pandemic, along with her family and community – the center and the heart of Susan’s shop.

To find out more about the business, visit the website here



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