DALLAS — Therapeutic dogs will now be on hand to provide stress relief for travelers at Dallas/Fort Worth International Airport.

The new program was officially launched Thursday, with dogs making their debut on an orange carpet at the airport.

“For many, flying can be an uneasy experience,” said Ken Buchanan, executive vice president of Revenue Management at DFW Airport. “The DFW K9 Crew can change that perception. There’s nothing more soothing than the presence of a friendly dog, and we hope interacting with these animals will put anxious passengers at ease.”

Therapeutic dogs at D/FW

Each dog will have a handler and its own collectable trading card, which will include the dog's name, age, weight and training certifications.

The dogs will be located at designated areas in Terminal B and roaming the terminal with his or her's handler.

Therapeutic dogs at D/FW

The airport is encouraging travelers to take pictures with the dogs and using the #dogsofDFW.

"Customers who post three photos to social media over a period of time will earn 'DFW Terminal Bucks' or DFW-branded items," read a statement from the airport.