Whoops! Web slams Nokia over commercial goof

Whoops! Web slams Nokia over commercial goof

Credit: Nokia / YouTube.com

Nokia commercial goof shows camera crew in reflection


by Doug Delony / KHOU 11 News


Posted on September 6, 2012 at 9:51 AM

Updated Thursday, Sep 6 at 1:13 PM

HOUSTON – Bloggers and social media users are calling out a Nokia commercial uploaded to the smartphone maker’s official YouTube channel.

The 86-second commercial, posted Wednesday, shows a young man and woman riding side by side on bicycles. A split screen shows the man videoing the woman with his smartphone. One view is shaky, which is what you’d expect to get while riding a bike. The other shot, however, is smooth and claims to be shot with Nokia’s “Optical Image Stabilization” turned on.

The problem comes about 27 seconds into the video when the cyclists pass a trailer. In a reflection in the background, you can see the girl is being videoed not with any smartphone on a bicycle but rather a complete camera crew riding in a large van.

It's no surprise that companies use “Hollywood magic” to make their products look better, but many people say this crossed the line.

YouTube commenters flooded the video with complaints, forcing Nokia to “unlist” it, which means you won’t find it unless you have the direct Web address.

Nokia also updated the video’s caption to include this disclaimer: “The video demonstrates the benefits of optical image stabilization only and the video is not shot on a Lumia 920. For a video shot on a Lumia 920 compared to a competitor smartphone see: http://nokia.ly/TlWcXX

Later, the company released this statement:

   " In an effort to demonstrate the benefits of optical image stabilization (which eliminates blurry images and improves pictures shot in low light conditions), we produced a video that simulates what we will be able to deliver with OIS.
    Of course, hindsight is 20/20, but we should have posted a disclaimer stating this was a representation of OIS only. This was not shot with a Lumia 920. At least, not yet. We apologize for the confusion we created."

It may be a case of too little, too late, however, since the video already racked up more than 400,000 views by Thursday morning with a “dislike” rate of about 55 percent.

The good news is Nokia's real demonstration of its OIS is impressive, and yes, the video is smooth. While it's usually not found in a smartphone, this type of technology is nothing new. Many Sony video cameras (and others) have included some kind of image stablization option for more than a decade.

Questions? Comments? Feel free to reach out to Doug on Facebook (facebook.com/KHOUDougDelony) or Twitter (@DougDelonyKHOU)

Watch the video: http://www.youtube.com/watch?v=cimDfEIEiu0