HOUSTON — American Express cardholders, listen up. If you spend $25 or more at a participating small business this Saturday, you can get $25 back on your statement.
It is part of a promotion called “Small Business Saturday” which was launched in 2010. Falling between Black Friday and Cyber Monday, it is intended to help smaller businesses compete against the bigger ones over Thanksgiving weekend.
Angelique Ford owns Premium Kids in Rice Village and says it helps. Like the big guys, she now discounts several items at her clothing store in anticipation of the business.
Others plan on spending, just to get the rebate.
“I’m off tomorrow, so I’ll be shopping with my card,” said Jennifer Ford of Premium Goods.
At the same time, small business owners are hoping shoppers will be good. Though Black Friday sales were strong, the day saw its share of madness.
In Sacramento, a man pulled a knife on shoppers cutting in line. In San Antonio, another man pulled a gun. In Massachusetts, a man left a toddler in a car to buy a television.
Though no one was hurt, it is madness that shopper Lynn Anderson tries to avoid altogether.
“I give gift cards,” she said. “That’s it.”
American Express cardholders interested in the promotion must register first online at www.shopsmall.com.