Food truck fad on a roll in Houston


by Katherine Whaley / KHOU 11 News

Posted on September 27, 2011 at 6:32 PM

Updated Tuesday, Sep 27 at 6:40 PM


HOUSTON—The food truck fad has rolled into Houston and social media is helping to power its success.

Ryan Soroka, co-founder of the Eatsie Boys, says social media provides the connection between their rolling restaurant and hungry diners. 

"We basically let our fans, our followers, know where we are going to be, where we are now, and what our schedule is for the day," Soroka said.

The first step in their routine is visiting the eastside warehouse that helps freeze their ice cream.   

At 10 a.m., Chef Matt Markus and Soroka start loading buckets of gourmet ice cream into their 1991 school bus–turned-food truck.

By 10:30 a.m., Soroka posts on Facebook and tweets about their next stop at Three Allen Center in downtown Houston. 

With Soroka behind the wheel, the truck arrives and sets up shop at 11 a.m. 

They rollout the menu listing the flavors of the day, including Brass Monkey (a caramelized banana flavor), Cabernet Blackberry, Vietnamese Iced Coffee and Yuzu Sorbet.

The first two customers show up by 11:10 a.m.

"I follow a lot of these on Twitter and, in fact, I was following this one today, and that’s how I knew they were here today," Jennifer Jordan said.  "I haven’t had lunch yet, so I am having ice cream for lunch today!"

Chris Wadley, who works in Three Allen Center, said he saw the information on Facebook and decided to come down.  Wadley says he enjoys food trucks because of the convenience.

"They’re mobile, they’re right in your parking lot, right by your building," he said.

Chef Matt Marcus says he likes to update his menu with seasonal flavors, like Sweet Corn Shazaam, in addition to the classics.  

"Don’t get me wrong—we’re making strawberry, vanilla, chocolate, -- but it’s the best you’ll ever have," Marcus explained.

The Eatsie Boys spent a little over an hour at Three Allen Center before spreading the word about their next location. 

"We’re off to Louisiana and Walker, and we’re going to put it on Facebook and Twitter so all of our followers know, and feed some more people hungry for some gourmet ice cream," Marcus said.