When Galen Dively of Walden, Vermont fixes breakfast, he gets a revelation in every slice of toast.
"They make great presents," he says of the appliances he markets and sells.
Dively sells customized toasters.
One of his most popular crisps Jesus Christ into the face of the bread.
He got the idea a few years ago when bought a toaster that had a cartoon character on it.
"And I said, 'This would be a great place for Jesus,'" he says.
The entrepreneur took his business experience selling t-shirts and running a cyber cafe to launch his company, Burnt Impressions, 18 months ago.
For $31.95 including shipping, you too can have the Lord and Savior at your breakfast table.
Rev. Patrick Forman, the parish priest at St. John the Evangelist Catholic Church in St. Johnsbury, Vermont, says he would probably not eat toast with Jesus' face on it.
"I don't think I would," he said. "It's not for me, personally."
Forman hopes customers remember the image of Jesus is sacred for a lot of Christians, and that they treat the toast with reverence, not as a joke.
He acknowledges the product could inspire extra morning prayers.
"We have many people who eat alone during the day," Forman explained. "That might be a way for them to feel more visually connected to Jesus."
Dively admits he's gotten a few complaints, but not many.
He also sells toasters with the Virgin Mary, the Star of David, the Hindu deity Ganesh, and the crescent moon of Islam.
He also markets appliances that toast non-religious logos into bread, including hearts, stars, and President Barack Obama's face.
Burnt Impressions imports the metal plates that brand the images into the bread from China.
Dively assembles the toasters in his hillside Vermont home.
Lately, online buyers have been snapping up between 50 and 100 Jesus toasters a day.
"I'm not getting rich off of it," Dively says, "but I'm paying for my gas and having fun with it."
Dively hopes to expand his customization business in the future, producing more toasters with corporate logos and other unique images for both the side of the appliances and the bread they toast.