Pokémon Go has laid an egg for the Easter holiday.
Actually, the augmented-reality game has scores of new eggs in plain sight for players to hunt for in a new "eggstravaganza" event that runs into Thursday, April 20, ending at 4 p.m. ET/1 p.m PT.
Players can find a wider variety of Pokémon in eggs that require 2 kilometers of walking to hatch and will earn additional candy — to feed their Pokémon horde — than usual for hatching eggs.
The creators of the game have conducted holiday-themed events — Valentine's Day, Christmas and Halloween — regularly since launched it in July 2016. In Pokémon Go, players use their smartphone's GPS to find augmented-reality creatures called Pokémon hiding in the real-world. When they find one — you see them through your smartphone camera — players capture the creature with the camera and add it to their virtual menagerie.
During the event, players not only can find more Pokémon monsters to collect, but also can earn higher than usual levels of experience points needed to help their creatures evolve so they are stronger when facing off against adversarial Pokémon. Real-world locations such as landmarks serve as PokéStops and gyms where players can find new items and battle other players.
More than 65 million play Pokémon Go each month, says Niantic, the game's developer and publisher. The game has been downloaded more than 650 million times across its Android and iOS versions and has generated more than $1 billion in revenue.
During 2016, Pokémon Go captured 11% of all mobile game sales, according to Slice Intelligence. The average gamer spent $32 on Pokémon Go in 2016, although that's below the average spending of players of Clash of Clans ($75) or Game of War — Fire Age ($336).
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