Apple's newest product is a $200 photo book

Looking for a new Apple product this holiday season for the Apple fan in your life? Want to keep the spending under the price of a new Apple Watch, iPhone, iPad or MacBook?

It isn't a gadget. It's a photo book.

Taking its name from the phrase found on every Apple product, “Designed by Apple in California” is perfect for the Apple lover. As with most Apple products, it will be available in two sizes: a "small" for $199 and a "large" version for $299. Both will feature linen-bound hardcovers with the pages "printed on specially milled, custom-dyed paper with gilded matte silver edges, using eight color separations and low-ghost ink."

There does not appear to be the option to buy the book in "rose gold" or "jet black."

The goal of the Apple-published book is to chronicle the company's past 20 years of product design, from 1998’s iMac to 2015’s Apple Pencil. There are 450 photographs of past and present Apple devices as well as photos that document the company's design process and techniques.

Apple dedicated the book to its late founder, Steve Jobs.

"While this is a design book, it is not about the design team, the creative process or product development. It is an objective representation of our work that, ironically, describes who we are," writes Jony Ive, Apple's chief design officer in the book's foreword.

"It describes how we work, our values, our preoccupations and our goals. We have always hoped to be defined by what we do rather than by what we say."

The iPhone-maker will begin selling the book tomorrow, November 16, on Apple.com and in various, but not all, Apple Stores around the world. Those who don't want to spend hundreds of dollars can check out the book at one of those locations, free of charge.

Follow Eli Blumenthal on Twitter @eliblumenthal.


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