HOUSTON -- Major players in southern hip hop are moving to a place no record label has ever seen before: Rice University.

Bun B, Paul Wall, Slim Thug and their hip, slowed-down music make up Swishahouse, a Houston-based music label.

After more than 20 years, Swishahouse CD's and cassettes, Paul Wall s platinum album, pictures and promotion materials are going into Rice University s archives.

Professor Anthony Pinn says it's all this -- the look, the style and the sound -- that make Swishhouse a cultural icon worth studying.

Click on the video to learn more about the music and to see how these artists are making Rice a little more hip.

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