HOUSTON -- Major players in southern hip hop are moving to a place no record label has ever seen before: Rice University.
Bun B, Paul Wall, Slim Thug and their hip, slowed-down music make up Swishahouse, a Houston-based music label.
After more than 20 years, Swishahouse CD's and cassettes, Paul Wall s platinum album, pictures and promotion materials are going into Rice University s archives.
Professor Anthony Pinn says it's all this -- the look, the style and the sound -- that make Swishhouse a cultural icon worth studying.
Click on the video to learn more about the music and to see how these artists are making Rice a little more hip.