FORT BEND COUNTY, Texas -- At Imperial Tattoo on Highway 6, owner Tony Wayne is inking something old that's new again -- My Little Pony.

I think altogether we've probably done 30 of them so far, Wayne told us.

The cartoon craze is popular among grown men these days and they're known as Bronies.

At this parlor, the ponies are for a purpose.

I just want to show the little kids that we care, said Wayne. That's all I wanted to do.

Specifically, he wants to help one kid named Michael Morones.

He's the 11-year old from North Carolina who was bullied for liking My Little Pony. The boy tried to hang himself and doctors believe he could have permanent brain damage.

That's why Jonathan Myers rolled up his pant leg.

I think a lot of people in the tattoo community we know what it's like to be ridiculed and judged, said Myers. So yeah, it definitely touched me in that way.

For $20, he got a My Little Pony tattoo and the money goes to help Morones' family with medical bills and to an anti-bullying group called

That's why Jonathan Myers is getting the tattoo.

I'm a soon-to-be father, said Myers. I couldn't help but come and help out the cause.

Even Morones' stepdad heard what Imperial Tattoo is doing and reached out to Wayne.

I guess he saw a picture of one that I did and he said thank you, Wayne explained. He said that things like that made it a little bit easier for him.

The fundraiser at Imperial Tattoo runs through the end of February.

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