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HOUSTON The parlor at Blue Bell Creameries received hundreds of visitors eager to taste its newest flavor, I Heart Chocolate, which was revealed exclusively on KHOU 11 News This Morning.

KHOU viewer Penny Buchanan won our Taste the Sweets with Your Sweetheart Sweepstakes and was chauffeured to Brenham Monday from The Woodlands to be among the first to taste the new flavor. She and her husband received a VIP tour, coupons to get free ice cream and a gift basket.

The treat came after a difficult weekend.

After falling down some steps, I fractured my ankle Friday, Buchanan said.

Once the new flavor was revealed on KHOU 11 News This Morning, fans of Texas famous creamery showed up in droves for samples.

Some called Blue Bell last week when the KHOU sweepstakes was announced, seeking a taste.

The new flavor hits stores Tuesday morning. If customers like it, it will be part of the permanent rotation of Blue Bell flavors.

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