SUGAR LAND, Texas Shoppers crowed Houston-area malls, stores and parking lots hoping to take advantage of Black Friday sales at the start of the holiday shopping season.

For some, Black Friday actually started late Thursday as they lined up waiting for stores to open.

Never this is my first time...Ever. Probably be the last time to be honest, Cody Johnson said while shopping at First Colony Mall in Sugar Land.

However, in the Black Friday mass of humanity, retailers are counting on finding more customers like Ronnie Carroll.

It s been wonderful, It s been wonderful, Carroll said.

He started shopping at 5 a.m. after he drove his family 65 miles to get to First Colony Mall.

Because I love my family, and just the joy and excitement of it all, Carroll said.

Holiday hordes across Houston sought the same excitement and the chance at a Black Friday sale, starting with stores that opened as early as 8 p.m. Thanksgiving night.

The there were others like the Apple store at Memorial City Mall that opened to long lines at 6 a.m.

For owners and kiosk workers it s the night when we can get the most sales and see all the craziness that s going on.... Billy Kettler, at Katy Mills Mall, said.

The National Retail Federation does expect this craziness to be more profitable than last year.

Early reports from major retailers like Target and Walmart indicate it is even with the help of shoppers like Kim Williams, who refused to be drawn into a Black Friday marathon.

I m more of an online shopper. I just kind of ran in today and I got what I wanted and I m ready to go, Williams. Maybe about an hour and a half and I m done.

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