GALVESTON The Galveston Island Historic Pleasure Pier might be remembered as the crown jewel of 2012 tourism, but networking among island industries and a new marketing campaign were the major reasons that peak-season tourism revenue reached a record high of $8.4 million, tourism officials said.

Peak-season revenue April to July has been on the rise since 2009 when the city collected $5.3 million in hotel occupancy tax, according to data from the Galveston Island Convention & Visitors Bureau.

That was when discussions about re-branding the Galveston experience began among the city council, visitor s bureau, Park Board of Trustees, the Port of Galveston and the hospitality industries.

A $100,000 summer advertising campaign reminded target demographics It s island time, Cast said.

When you think vacation, you think ocean, Cast said. The advertising campaign resonated well with our audience.

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