HOUSTON Put your game face on and tackle hunger with KHOU 11 during this year s Souper Bowl of Caring Food Drive! With the help of the Houston Texans, non-profit organization Souper Bowl of Caring, and local grocers and media outlets, Houstonians will transform the weeks surrounding the Super Bowl into a celebration of giving and serving.

Agencies served by the Houston Food Bank continue to report an increase in the number of people seeking emergency food assistance. Half of families served are working poor, trying to make ends meet, but unable to earn enough to keep food on the table.

To help combat this problem, Souper Bowl of Caring is counting on the support of the community. Grocers H-E-B, Kroger and Randalls have teamed up to make it simple to help feed those in need either donate a pre-packed bags filled with non-perishable food items or make a cash donation at the register. Every dollar and food item donated will benefit the Houston Food Bank, which serves nearly 500 hunger relief agencies in 18 southeast Texas counties.

Want to take it a step farther? More than 250 area schools and congregations will organize events and conduct drives at their locations leading up to Super Bowl Sunday. If yours isn t already in the game, click here to learn more about how to get involved.

In 2013, Souper Bowl of Caring Houston generated enough food and money to provide more than 2.47 million meals more than any other city in the U.S. For 2014, organizers have set a goal of raising food and money to provide 2.8 million meals to meet the rising need of food assistance in the community.

Souper Bowl of Caring is a nationwide, grassroots movement of caring utilizing Super Bowl weekend to mobilize youth to fight hunger and poverty in their local communities. This year's drive runs through Feb. 2.

For more information on participating stores, group participation and volunteer opportunities, click here.

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