GALVESTON, Texas (AP) -- A new study that revealed the importance of day-trippers to Galveston is forcing city officials to retool their tourism strategy.

The San Antonio Express News reports ( ) the $20,000 study done by a company with offices in Philadelphia found that people who travel to the city for the day accounted for more than 57 percent of the island s 5.7 million visitors last year.

And while they spent only $50 per person on average, compared to $108 spent by overnight tourists, their importance cannot be ignored.

Galveston Park Board Chairman Craig Brown says the board is going to be studying how it can improve the experience of day-trippers.

The study also found that tourism generated $908 million in direct and indirect sales in 2012.

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