ARLINGTON, Texas How bout them undies?

Victoria s Secret on Monday will open a store at Cowboys Stadium in Arlington featuring lingerie promoting the NFL s most valuable team. Dallas Cowboys executives will also be on hand for the unveiling of the co-branded women s tees, sweats, hoodies and tank tops.

Victoria s Secret says it s the first time the company has opened a store at a professional sports venue. The limited edition Cowboys Collection items will also be available in Victoria s Secret stores throughout North Texas.

Forbes magazine this month named the Dallas Cowboys the NFL s most valuable team for the sixth consecutive year, worth more than $2 billion.
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