In the new Titanfall video game, your character can ride inside huge robots while destroying your enemies.
Microsoft itself has a lot riding on Titanfall. The game gives the company a chance to show off the Xbox One's technology while crushing its competition - namely, Sony's Playstation 4.
Yusuf Mehdi, chief marketing and strategy officer for Xbox, attended this week's South by Southwest Interactive Festival but managed to speak via Skype with KING 5's Renay San Miguel.
In this full interview, Mehdi talks about how Microsoft is showing off its cloud computing technology with Titanfall, how the company hopes to use the Twitch gaming social network to sell more Xbox's, and whether or not Microsoft believes it's getting enough support from developers for the Xbox One's Kinect motion-control technology.