NEW YORK - When it comes to the calories in diet soda, Dr Pepper thinks 10 is the new zero.
Starting next month, the country s No. 3 soft drink company plans to roll out 10-calorie versions of its five big biggest soda brands: 7-Up, Sunkist, Canada Dry, RC Cola and A&W Root Beer.
The drinks are an extension of its Dr Pepper Ten, which was launched last year as an alternative for men who don t like the taste of diet soda.
The new 10-calories sodas are being marketed to men and women.
Unlike zero-calorie diet sodas that use only artificial sweeteners, Dr Pepper Snapple Group Inc. says its 10-calorie drinks have just enough high-fructose corn syrup to overcome reservations people might have about weak flavor or bad aftertaste in diet drinks.