ARLINGTON, Texas (AP) -- How bout them undies?
Victoria s Secret on Monday will open a store at Cowboys Stadium in Arlington featuring lingerie and other clothing promoting the NFL s most valuable team.
Dallas Cowboys executives will be on hand for the unveiling of the co-branded women s items including tees, sweats, hoodies, tank tops, underwear and sports bras.
Victoria s Secret says it s the first time the company has opened a store at a professional sports venue. The limited edition Cowboys Collection items will also be available in Victoria s Secret stores throughout North Texas.
Forbes magazine this month named the Dallas Cowboys the NFL s most valuable team for the sixth consecutive year, worth more than $2 billion.