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AUSTIN, Texas Formula One, the world's most popular motorsport, is trying once again to conquer its final frontier: the United States.

The glitzy sport with ultra-fast cars and a flair for the exotic landed deep in the heart of Texas, of all places, with a gleaming new track, a down-to-the-wire championship race and hope that it can grab the attention of American race fans who rarely look up from the NASCAR standings.

The U.S. Grand Prix made its grand return after a five-year absence on Sunday at the $400 million Circuit of the Americas, a course built expressly for F1 on rolling scrub land just a few miles southeast of downtown Austin.

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