GALVESTON, Texas (AP) -- Galveston had a record $8.4 million in peak-season tourism revenue this year in a continuing turnaround since Hurricane Ike battered the Southeast Texas island.
The Galveston County Daily-News reported Monday that officials believe a $100,000 marketing campaign called It s Island Time contributed to the increase. The Galveston Island Historic Pleasure Pier also opened this year.
Ike made landfall in Galveston on September 2008.
The Galveston Island Convention & Visitors Bureau says peak-season revenue from April to July has been on the rise since 2009 when the city collected $5.3 million in hotel occupancy tax. That s when discussions began about networking to include city leaders, tourism officials, the Port of Galveston and the hospitality industries.
Data shows about 920,000 passengers last year contributed $9.15 million to the port s cruise revenue.
Information from: The Galveston County Daily News