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DALLAS -- While it was certainly not the most tragic Texas fire of 2012, it may have been the most watched: Big Tex, engulfed in flames, the end result of an electrical short in his boot.

On Thursday, the State Fair of Texas launched a website meant to generate donations to Tex's rebirth. See, the famous, mildly animatronic, 52-foot State Fair icon was insured but only for about one-third of the cost to replace him.

Sue Gooding, State Fair spokeswoman, said his reconstruction will begin next month. A contract is already secured.

That was a surprise to me at how far-reaching and how many people knew about Big Tex and how many people have weighed in on wanting to see him back here, Gooding said.

Become 'Tex's Friend' for $25. Or, for $1,000, become a 'Tall Texan.' It's really up to you.

However, the Tex reboot will come with a fire retardant to prevent something like this occurring again. Reconstruction begins next month at a secret location. Then comes the ever-important clothes fitting.

We do have an appreciation for what Big Tex means to everyone, Gooding said. He is a powerful marketing tool for the fair and you'll never take him for granted again. We will never take him for granted again.

Click here to donate to the Big Tex fund.

Click here to view photos of Big Tex.

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