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HOUSTON -- It was a record auction for personalized license plates at the Houston Auto Show Friday night.

Buyers were bidding on coveted messages on the plates.

Rockets ended up selling for $16,050.

But the most sought-after vanity plate was Houston. It sold for $25,000 to a local car dealer.

I'm born and raised here in the City of Houston for 35 years, said Chris Gillman. I'm a sixth generation Texan... my family and I ve been doing business here in Houston now since 1938, and this is a pretty special moment for me in my life.

Some of the money raised at Friday s auction will go to the state of Texas. Some of it also goes to charity.

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