HOUSTON - Houston Texan J.J. Watt is starring in a new Gatorade ad called “Burn It to Earn It.”
Watt targets “unsuspecting” Gatorade-drinkers in the street and demands they earn their Gatorade by working up a sweat.
One poor guy gets a taste of why many NFL quarterbacks fear Watt with a punishing tackle.
There are three different digital ads featuring Watt. You can watch all three spots here: