ORCHARD PARK, N.Y. (AP) — With an agreement nearly in place to have the Buffalo Bills continue playing an annual home game in Toronto beyond this season, Rogers Communications executives are confident this north-of-the-border experiment can succeed.
Just not at any ticket price.
After having difficulty selling out the first six games — including two during the preseason — organizers have drastically reduced ticket prices.
The average price for a ticket for Buffalo's "home" game against the Seattle Seahawks on Dec. 16 in Toronto will be $99. That's down from about $160 in 2008, when the series began.
The reduction comes at a time when the series is set to expire. The game against the Seahawks is the finale of the five-year deal reached between the Bills and Rogers, the Toronto-based communications company giant.