HOUSTON -- A campaign to bring the Super Bowl back to Houston is underway.
Former Secretary of State James Baker and Camden Properties Chairman and CEO Richard “Ric” Campo will lead the campaign to bring the Super Bowl back to the Bayou City in 2017.
Baker will serve as the Honorary Chairman and Campo will serve as the Chairman for the Super Bowl LI Bid Committee that will look to secure Houston’s first NFL title game since Super Bowl XLVIII at Reliant Stadium in 2004. The bid to host Super Bowl LI is a joint effort between the Houston Texans, the Greater Houston Convention and Visitors Bureau and the entire community of Houston.
“We are extremely pleased and honored to have the support of Secretary Baker to lead our efforts to bring Super Bowl back to Houston,” stated Bob McNair, owner of the Houston Texans. “His legacy as a great statesman coupled with his personal commitment to Houston makes him a great leader for our committee.”
"I am delighted to assist my good friend, Bob McNair, and the Houston community in the effort to secure Super Bowl LI," remarked Secretary Baker. "We proved our abilities by hosting an outstanding game in 2004. Our goal now is to encourage the NFL ownership to recognize, that once again, Houston is the best choice for their prestigious event."
Houston saw an economic impact of more than $350 million as a result of Super Bowl XLVIII in 2004 as well as several urban expansion and renewal projects completed as a result of that game.
“The Super Bowl brings an enormous economic impact to its host city,” stated Ric Campo. “It also offers us a chance to show a worldwide television audience what a vibrant and international city Houston truly is.”
The Super Bowl Bid Committee is composed of 15 key community leaders representing the city of Houston, Harris County, and the business community. It has also engaged the services of sports marketing professional, Sallie Sargent to oversee and deliver the technical requirements of the bid to the NFL. The committee will present its bid at the NFL Spring League Meeting in Boston, Mass., May 20-22.