Gatorade apologizes over LeBron-related tweets

Gatorade apologizes over LeBron-related tweets

Credit: Bob Donnan-USA TODAY Sports

Jun 5, 2014; San Antonio, TX, USA; Miami Heat forward LeBron James (6) reacts on the bench after an injury in the fourth quarter against the San Antonio Spurs in game one of the 2014 NBA Finals at AT&T Center. The Spurs beat the Heat 110-95. Mandatory Credit: Bob Donnan-USA TODAY Sports

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by TIM REYNOLDS / The Associated Press

khou.com

Posted on June 6, 2014 at 10:56 AM

Updated Friday, Jun 6 at 10:56 AM

SAN ANTONIO (AP) - Gatorade has apologized for tweets posted from the company’s account after Miami Heat star LeBron James was forced to leave Game 1 of the NBA Finals.

James was forced out of the game because of cramps, a sign of dehydration. Temperatures in the arena in San Antonio soared during the game because of an air conditioning outage, and the Spurs pulled away after James departed for a 110-95 win.

Gatorade tweeted “With a game this hot, we’re right at home” late in the game. Several other now-deleted tweets followed from the account, including one saying “The person cramping wasn’t our client. Our athletes can take the heat.”

James is a paid endorser of Powerade, a rival of Gatorade. The Heat have Gatorade products on their sideline during games.

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