Make room Juan Valdez: Starbucks opens in Colombia

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Associated Press

Posted on July 16, 2014 at 7:31 AM

Updated Wednesday, Jul 16 at 8:02 AM

BOGOTA, Colombia (AP) — Make room Juan Valdez, it's time to meet the black-aproned barista.

On Wednesday, Starbucks is making its much-anticipated debut in the country synonymous with coffee after years of roasting Colombia's Arabica beans for billions of java lovers the world over. The three-floor coffee house in Bogota is the first of 50 that the Seattle-based company plans to open here in the next five years. In a nod to the country's proud coffee-growing tradition, it's also the only one in the world to serve exclusively locally-sourced coffee.

But will Colombians answer Starbucks' siren call and ditch a popular local chain bearing the bushy-whiskered coffee farmer's name?

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