AUSTIN -- The Fifth Annual Austin Fashion Week kicks off this weekend. It's a time local designers can showcase their creations to the public, as organizers work to put Austin on the fashion map worldwide.
For designer Stephen Macmillion Moser, fashion is as important as breathing.
“I've been covering fashion for 14 years for the Austin Chronicle,” Moser said.
The local designer is busy working on his latest collection of decadent dresses and menswear. It's the finale for this year's Austin Fashion Week award show.
“It’s titled, Made In Heaven by Stephen Macmillon Moser presents Fashion as Theater: a Pagan Royal Wedding,” Moser said. “The fashion scene here has evolved faster than the speed of light. It's going to explode sooner rather than later because there is some amazing stuff going on.”
Moser is one of dozens of local and nationally known designers showcasing clothing, jewelry, shoes, handbags and more during Austin Fashion Week.
Matt Swinney created the event five years ago and says the city's fashion scene is finally starting to come into its own.
“It's going to take some time to grow, again it's kind of one of those industries that doesn't just happen overnight,” Swinney said. “New York media, LA media, London media are starting to pay some attention.”
Long-time local designer Linda Asaf says it's the kind of exposure those involved in Austin Fashion Week dream of.
“I've had someone order a dress from Australia recently and Italy and London and Canada,” Asaf said.
And she predicts Austin's best and brightest designers will make their mark.
“When you think about cities like London and Paris what do they have in common? They both view Austin as a competitive city to them so that's a huge honor for fashion hubs like that to have their eye on Austin,” Asaf said.
Austin Fashion Week kicks off Saturday evening with NOIR, a three-course dinner/fashion show at Brazos Hall.
Runway outfits will be sold and all the proceeds will go to benefit the Arc of the Capital Area.