SAN ANTONIO -- HEB is trying to dispel a few Texas myths in a Super Bowl ad featuring Texas native and country music star Jack Ingram.
Ingram starts out the commercial by explaining that he hears a lot of the typical Texas stereotypes while touring the country. You know, like how all Texans wear belt buckles, ride horses to work and eat barbecue for every meal.
A sneak preview of the commercial was released on Wednesday.
The San Antonio-based grocery chain will also be launching a social media campaign asking people to tweet what they think makes a #truetexan.