Holy pop! Obama's campaign snazzes up its slogan

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Associated Press

Posted on October 27, 2012 at 5:01 PM

Updated Sunday, Oct 28 at 9:02 AM

NASHUA, N.H. (AP) — President Barack Obama's campaign slogan is getting a boost!

Obama's campaign added an exclamation point to placards and banners bearing the campaign's motto. Instead of a stoic period at the end of the single-word slogan, the signs now read "Forward!"

The president's team added the exclamation point earlier this week, just in time for Obama to kick off a marathon, 40-hour battleground state blitz. And the punctuation jolt is expected to stick around through the campaign's final days, including his rally Saturday in New Hampshire.

Obama spokeswoman Jennifer Psaki said the campaign pumped up the slogan to reflect "the stakes in this election and energy at our events."

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