Galveston: Record summer visits to island

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by Whitney Hodgin/ The Daily News

khou.com

Posted on October 15, 2012 at 7:59 AM

GALVESTON — The Galveston Island Historic Pleasure Pier might be remembered as the crown jewel of 2012 tourism, but networking among island industries and a new marketing campaign were the major reasons that peak-season tourism revenue reached a record high of $8.4 million, tourism officials said.

Peak-season revenue — April to July — has been on the rise since 2009 when the city collected $5.3 million in hotel occupancy tax, according to data from the Galveston Island Convention & Visitors Bureau.

That was when discussions about re-branding the Galveston experience began among the city council, visitor’s bureau, Park Board of Trustees, the Port of Galveston and the hospitality industries.

A $100,000 summer advertising campaign reminded target demographics “It’s island time,” Cast said.

“When you think vacation, you think ocean,” Cast said. “The advertising campaign resonated well with our audience.”

Click here to read more at theGalveston Daily News.

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