GALVESTON — The Galveston Island Historic Pleasure Pier might be remembered as the crown jewel of 2012 tourism, but networking among island industries and a new marketing campaign were the major reasons that peak-season tourism revenue reached a record high of $8.4 million, tourism officials said.
Peak-season revenue — April to July — has been on the rise since 2009 when the city collected $5.3 million in hotel occupancy tax, according to data from the Galveston Island Convention & Visitors Bureau.
That was when discussions about re-branding the Galveston experience began among the city council, visitor’s bureau, Park Board of Trustees, the Port of Galveston and the hospitality industries.
A $100,000 summer advertising campaign reminded target demographics “It’s island time,” Cast said.
“When you think vacation, you think ocean,” Cast said. “The advertising campaign resonated well with our audience.”
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