When President Obama welcomed the Boston Red Sox to the White House on Tuesday to celebrate their 2013 World Series Championship, slugger David Ortiz presented the president with an honorary Red Sox jersey.
Known for his fun-loving antics, "Big Papi" also lifted his cellphone and snapped a selfie with Obama, making the most of the moment -- or so it seemed. It was later revealed to be a publicity stunt for Samsung.
The trade magazine Sports Business Journal had reported Monday that Ortiz is the newest social media insider for the company, building on the momentum he's had since winning the 2013 World Series MVP award. The selfie seems to have been his first act in his new role.
After the presidential selfie was posted on Twitter, Samsung Mobile promoted the Tweet, resulting in 39,200 retweets and 45,000 favorites by Wednesday afternoon. When followers began to question Samsung's promotion, Business Insider noted, the company had no choice but to reveal the stunt.
"This photo was taken with a #GalaxyNote3,'' Samsung Mobile U.S. tweeted.