AUSTIN, Texas (AP) — A growing number of school districts in Central Texas are buying massive video screens for their football stadiums and using lucrative ad revenue to pay off the expense.
The Austin American-Statesman reports (http://bit.ly/1iIK0sJ) that seven districts in the Austin area each paid nearly $500,000 for a Jumbotron. In some cases ad sales have already covered the cost and are providing revenue for district budgets. But in other instances ad sales have lagged.
Most of the content shown on the screens is produced by students.
Officials say that working with professional video equipment gives students valuable experience in television production. Some students have gone on to study production in college or get jobs in the field.
Information from: Austin American-Statesman, http://www.statesman.com