DALLAS (AP) — While viewing artwork can be culturally enriching, one Dallas museum is making sure the experience doesn't cost people a thing.
The Dallas Museum of Art on Monday is rolling out a new program that will offer free general admission as well as free memberships.
With the new program, dubbed "DMA Friends & Partners," members will get a card to track their participation. They'll then earn credits to convert to rewards including access to special programs.
The museum, which had a free general admissions policy up until 2001, will still charge for special exhibitions and some events.
Museum officials say the return to free admission is made possible by generous donations from individuals, corporations, and foundations.