Business schools offering PR tips to future CEOs

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Associated Press

Posted on July 15, 2012 at 10:02 AM

Updated Sunday, Jul 15 at 12:02 PM

HARTFORD, Conn. (AP) — America's future CEOs are getting a public relations lesson.

Whether it's corporate fraud, the Gulf oil spill, shoddy products or even the recession and weak recovery, capitalism is taking a beating. And public relations executives hope they have a fix.

The Public Relations Society of America has launched a pilot project at five business schools to teach future executives how to handle crises and preserve corporate reputations.

The pilot program in 2012-2013 intends to develop a model course offering lessons on establishing a brand, social responsibility, using the media and other subjects that will be part of a course adopted by business schools across the U.S.

Dartmouth College, the University of Maryland, Northwestern University, Quinnipiac (KWIHN'-uh-pee-ak) University and the University of Texas at El Paso are participating.

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