From the fashion runways to high school hallways the trend is silky smooth: No hair, just bare skin.

New laser technology is making that look easier to achieve.

At Sona Med Spa, a trickle of a trend is gaining ground: Laser hair removal for men.

“It really feels like nothing more than someone flicking you with their finger,” Kenny Fenton said.  

Fenton is taking care of unwanted hair on his neck and upper back.

“Let’s face it: The days of the really hairy guy are over,” he said. “We’re not in the ‘70s anymore.”

While more men are trying out laser hair removal, women still make up 75 percent of customers.

When it comes to hair removal, it’s not one laser works for everyone. Skin type should determine which procedure is best.

A chroma test reveals how much pigment is in the skin.

“That helps her decide which laser to treat the client on,” Sona Med Spa spokewoman Jennifer Kitchen said. “It also helps her to set the parameter on the laser so they get the safest yet most effective treatment possible.”

A cool stream of air protects the skin from the heat of the laser.

“It’s a little uncomfortable, but it’s, fast, it’s quick — by the time you’re about to feel the pain it’s done,” customer Partow Cobb said.

Each laser treatment takes about 30 minutes.

The biggest drawback could be keeping treated skin out of the sun for a week or two.