H-E-B names 4 new Texas Best winners

H-E-B's Quest for Texas Best contest now has four new winners, who've each won $70,000. But as Shern-Min Chow tells us, that's not even the biggest prize.

HOUSTON – Have you got a great recipe everyone loves? Maybe you can turn that into cold hard cash. 

H-E-B's Quest for Texas Best contest now has four4 new winners who've won a combined $70,000, but that's not even the biggest prize.

Serving up something delicious tastes even better when, you can get paid for it. Angela Rowly makes frozen snacks.

"The Cajun pies, it's my grandmother's recipe. It's my family's recipe. We've been doing it for years," the Houstonian and second-place winner says.

She has a small company called Blackbird Foods.

The money is good. What's great though? A chance for small businesses to get onto H-E-B's 300 store shelves.

Matthew Lee, of Austin, is the grand-prize winner who took home $35,000. Lee's company is TEO Gelato. 

"We come up with some crazy flavors, peanut butter and Nutella." Lee adds, "We also do eggs and bacon ewwwe...but it's actually pretty good."

Lee's small company wants a taste of the grocery chain's yearly $22 billion in sales.

H-E-B President and contest judge Scott McClelland explains, "A lot of them don't have UPC codes. They don't have packaging. We help them do that."

The process can take up to a year, working with brand development and procurement.

"You have to be able to supply enough of this for our stores," H-E-B Public Affairs Director Cyndy Garza-Roberts said.

You don't have to win to win. The contest just began last year. Participants do have to be Texas residents. Eight-nine of contestants' recipes are on store shelves now.

It may be "Shark Tank" Texas-style and these foodies can taste the success.

Lee jokes, "Global! We're gonna take over Italy with our gelato!"

For more on the contest and if you want to enter: https://www.heb.com/static-page/H-E-B-Primo-Picks-Quest-for-Texas-Best


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