HOUSTON – This fall, “The Ellen DeGeneres Show” and KHOU 11, Houston’s CBS affiliate, have teamed up to offer four days of free rides on the Houston area’s METRORail. The effort hopes to encourage riders to take advantage of public transit as a fast, convenient and environmentally friendly transportation option.
“We are proud to partner with KHOU 11 and ‘The Ellen DeGeneres Show’ to encourage people to ride METRO,” said METRO President & CEO George Greanias. “One of METRO’s operating principles is to be a trusted community partner and we hope those who ride METRORail on the free weekend dates will see that public transit is a great option every day.”
To kick off the free rides, “The Ellen DeGeneres Show” and KHOU 11 targeted Museum District Day in Houston, Saturday, September 15. On Museum District Day, 18 participating museums wave general admission, and many offer activities, demonstrations, performances and more. An estimated 25,000 people attend the annual event each year.
“We’re thrilled ‘The Ellen DeGeneres Show’ is supporting Museum District Day by providing free METRORail rides all day on September 15,” said Laurette Canizares, Executive Director of the Houston Museum District. “Because all 19 museums in the District are within walking distance of the light rail, this is a great way to promote the cultural resources in this area and the importance of alternative transportation.”
Free rides on Saturday, September 15 will run from 5:30 a.m. to 2:20 a.m. The free rides courtesy of “The Ellen DeGeneres Show” and KHOU 11 continue on the following Sundays – September 23, October 7 and October 28, from 5:30 a.m. to 11:40 p.m. each day.
To help support the effort, one METRORail train has been wrapped with Ellen-themed graphics and will run on the rail line through October 28. “The Ellen DeGeneres Show” can be seen locally on KHOU 11 weekdays at 3 p.m.
ABOUT KHOU 11
KHOU 11 is part of Belo Corp. (BLC), one of the nation’s largest pure-play, publicly-traded television companies, that owns and operates 20 television stations (nine in the top 25 markets) and their associated Web sites. Belo stations, which include affiliations with ABC, CBS, NBC, FOX, CW and MyNetwork TV, reach more than 14 percent of U.S. television households in 15 highly-attractive markets. Belo stations rank first or second in nearly all of their local markets. Additional information is available at www.belo.com, www.khou.com or by contacting Dale Lockett, Director of Creative Services and Community Marketing, KHOU-TV at 713-521-4317.
ABOUT “THE ELLEN DEGENERES SHOW”
“The Ellen DeGeneres Show” returns for its tenth season on Monday, September 10th. The show has now earned an impressive total of 38 Daytime Emmy Awards. “The Ellen DeGeneres Show” premiered on September 8, 2003 and was the highest-rated freshman syndicated show of the 2003-2004 season. Originating from Warner Bros. Studios in Burbank, “The Ellen DeGeneres Show” is produced by A Very Good Production and WAD Productions, Inc. in association with Telepictures, an industry leading and Emmy award-winning producer of syndicated programming, and is distributed by Warner Bros. Domestic Television Distribution. Ellen DeGeneres, Mary Connelly, Ed Glavin and Andy Lassner serve as executive producers.
The Metropolitan Transit Authority of Harris County (METRO) is the region’s largest public transit provider, offering safe, reliable and affordable transportation services about 370,000 times per day. Besides operating more than 1,200 buses, METRO is currently expanding its 7.5-mile light-rail line (Red Line), with three new lines under construction. METRO’s services also include: Star Vanpool, METROLift, HOV lanes, HOT lanes, Bikes-on-Buses/Trains program, Park & Ride and road improvement projects.