'Kardashian Effect': Women aim for curvy look with plastic surgery

Plastic surgeons chalk up this trend to the 'Kardashian effect'

HOUSTON – It's the fastest growing trend in plastic surgery and doctors call it "the Kardashian effect." 

Mendoza wanted the rest of her body to look as young as her face. After two kids, she decided it was time to get a Brazilian butt lift.Meet 38-year-old Barbara Mendoza, of Katy. She owns BM Skincare in Cinco Ranch where she's an aesthetician.

"I'm from Venezuela, so it's normal in my country to be curvy. I was thinking more like where I come from," Mendoza said.

She came to Dr. Franklin Rose at Utopia Plastic Surgery and Med Spa for her new curves.

"It's very common for us to do liposuction, tummy tuck, maybe even some breast work at the same time we're doing the buttock lift," Rose said.

Rose did liposuction on Mendoza's mid-section and injected that fat into her buttocks for the "Kardashian" curve. The recovery? Just a long weekend.

"You're just doing the liposuction and fat graphs to the buttocks, quick. Do it on a Thursday, go back to work on a Monday," Rose said.

These $5,000 to $6,000 Brazilian butt lifts are in high demand. Rose performs up to four of them a month. 

Mendoza says getting this lift has actually helped her stay in shape.

"When you have surgeries, you have to go to the gym, but you feel more healthy," she said.

When she looks in the mirror, she likes what she sees, and more importantly, loves how she feels.

"And I feel like with more confidence. I believe in me. I can do this," she said.

And she's finally getting used to the comments and the attention from men and women.

"Sometimes I feel nervous because they look at me like, wow. That makes me feel weird but I'm OK with that," Mendoza said. "I know this sounds superficial, but I feel beautiful. I feel sexy. I feel sensual."


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