‘Passport’ promotes winter tourism on Galveston

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by Whitney Hodgin / The Daily News

khou.com

Posted on November 26, 2012 at 1:52 PM

Updated Monday, Nov 26 at 6:53 PM

GALVESTON — Where else but a “winter wonder island” like Galveston could Santa go surfing and children summon snow flurries just by sending text messages?

Those visions sprang from the city’s ongoing, collaborative effort to market Galveston as a top holiday destination using a “Passport to Holiday Magic” as the vehicle, said Melody Smith, director of marketing for the Galveston Island Convention and Visitor’s Bureau.

The Tourism Development Advisory Committee, a subcommittee under the Park Board of Trustees, tasked the bureau with encouraging people to visit more and stay longer by promoting Galveston as a top holiday attraction for hotel visits, entertainment attractions and retail shopping, bureau Public Relations Manager Leah Cast said.

Click here to read more at the Galveston County Daily News.

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